Your Pet's DNA.
Their Perfect
Supplement.
GenePaws.AI reads your pet's genetic blueprint — 247+ markers for dogs, 68+ for cats — and generates a personalized liquid supplement protocol reviewed by licensed veterinarians.
AI ProtocolLUNA · Golden Retriever · 4yr · 28kg
Joint & Mobility
2.5 mL / 2×/day
Cardiac Support
1.5 mL / 1×/day
Cognitive Support
1 mL / 1×/day
Made in the USA
GMP-certified facility
CLIA-Certified Lab
ISO 17025 accredited
Vet-Reviewed
DACVN credentialed
NASC Compliant
Quality seal program
DNA-Matched
Personalized for your pet
YOUR PET'S DNA JOURNEY
From Swab to Protocol in 3–4 Weeks
Then your Wellness Hub unlocks forever.
Order Your DNA Kit
Choose your species. Kit arrives in 2–3 days with everything needed for a simple cheek swab.
Shop Kits →Mail the Swab
Swab your pet's cheek for 30 seconds, seal the sample, and drop it in the prepaid return envelope.
Get Your DNA Report
Our CLIA-certified lab screens 247+ genetic markers. Your personalized health report arrives in 3–4 weeks.
Unlock Your Wellness Hub
Dashboard activates with AI-ranked supplement protocols, COA viewer, health diary, nutrition tracker, and more.
Pet Dashboard →PROPRIETARY FORMULATION
35 DNA-Triggered SKUs.
No White-Label.
Unlike Cleverpetz's standard catalog, GenePaws.AI formulas are proprietary — each one activated by a specific genetic risk marker in your pet's DNA panel. Every formula is protected as a trade secret and manufactured exclusively for GenePaws.AI.
Liposomal Encapsulation
3–5× bioavailability vs standard supplements
DNA-Triggered Activation
Each formula tied to a specific genetic marker
Proprietary Ratios
e.g., 5:4 Glucosamine:Chondroitin vs industry 2:1
Breed-Specific Dosing
Algorithms calibrated per breed, weight, and age
PHASE 1 LAUNCH — 10 FORMULAS
Joint & Mobility — Large Breed
5:4 Glucosamine:Chondroitin; liposomal 3–5× bioavailability
Cardiac & Heart Support
CoQ10 + Taurine + L-Carnitine; breed-specific dosing
Neurological & Cognitive
DHA:EPA 3:1 ratio; phosphatidylserine + Lion's Mane
Cancer Prevention & Antioxidant
Quercetin + Resveratrol + Astaxanthin; BRCA1/2 triggered
Immune Boost — All Breeds
Beta-glucan + Colostrum + Elderberry; 3× concentration
Skin & Coat Omega Formula
Omega-3:6:9 ratio 4:1:1; astaxanthin for UV protection
Digestive & Probiotic Blend
5-strain probiotic; prebiotic FOS + enzyme complex
Calming & Stress Relief
L-Theanine + Ashwagandha + Valerian; no melatonin
Liver Detox & Support
Milk Thistle 80% Silymarin; SAMe + NAC stack
Renal & Kidney Support
Astragalus + Cordyceps + Nettle Leaf; phosphorus-restricted
35 total SKUs across 7 health categories · Phase 3 complete by Month 12
THE ONLY PROTOCOL WRITTEN BY AI, APPROVED BY A VET
Precision. Not Guesswork.
STEP 01
AI Reads Your Pet's DNA
Our proprietary model analyzes 247+ genetic markers — nutrigenomics, pharmacogenomics, organ health predispositions, and breed-specific sensitivities — in minutes.
STEP 02
AI Builds Your Ranked Protocol
The AI cross-references your pet's genetic variants against 10,000+ peer-reviewed studies to generate a prioritized supplement stack — ranked HIGH, MED, or LOW by urgency.
STEP 03
Vet Reviews & Approves
A board-certified veterinary nutritionist reviews every AI-generated protocol before it's delivered to you. No recommendation reaches your dashboard without human expert sign-off.
Board-Certified Veterinary Nutritionists
Every protocol reviewed by DACVN-credentialed specialists
USDA-Accredited Lab Analysis
DNA processed in ISO 17025-certified facilities
10,000+ Peer-Reviewed Studies
AI trained on the latest veterinary nutrition science
Results in 3–4 weeks · Vet-reviewed before delivery · Dashboard unlocks forever
MULTI-SPECIES GENOMICS
Science Built for Every Species
Dogs DNA Panel
Genetic Markers
Health Conditions
Breeds Covered
WHY GUESSING COSTS MORE THAN KNOWING
GenePaws.AI vs. Generic Supplements
❌ Without GenePaws.AI | ✅ With GenePaws.AI | |
|---|---|---|
| 💊 Supplement Selection | Trial and error — buy what the label says, hope it works | AI-ranked protocol from 247 genetic markers — precision from day one |
| 🔬 Formulation | White-label, generic ratios, single-strain probiotics | 35 proprietary SKUs, liposomal encapsulation, breed-specific dosing |
| 📊 Health Tracking | Scattered notes, forgotten vet dates, no weight trend visibility | Health Diary + Nutrition Tracker + Reminders — all pets, one dashboard |
| 🔬 Product Safety | Trust the brand — no way to verify what's actually in the bottle | QR-linked COA from accredited labs on every bottle — scan to verify |
| 🐾 Multi-Pet | Separate apps, spreadsheets, or just memory for each pet | All 8 species supported — unlimited pets, one dashboard |
| ⚥ Reproductive Health | One-size-fits-all formulas that ignore hormonal biology | 8 formulas matched to species, sex, and intact/neutered status |
YOUR PET'S WELLNESS HUB
Everything in One Place.
Forever.
DNA insights, AI-powered supplement protocols, lab-verified COAs, health diary, nutrition tracking, and more — all in your personalized dashboard.
My Pets
Unlimited pets, all species
DNA Results
247+ markers analyzed
AI Protocol
Ranked supplement stack
COA Viewer
QR-linked lab certificates
Health Diary
Vet visits, weight trends
Nutrition Tracker
Meals, macros, adherence
Reminders
Meds, vaccines, reorders
Payment
Stripe-secured billing
LUNA'S WELLNESS HUB🤖 AI PROTOCOL — LUNA
Joint & Mobility
2.5 mL / 2×/day
FN1 variant + COL11A2 risk allele detected
Cardiac Support
1.5 mL / 1×/day
Taurine metabolism variant (CBS gene)
Cognitive Support
1 mL / 1×/day
APOE-like variant — preventive protocol
REPRODUCTIVE HEALTH FORMULAS
The First Brand to Address Hormonal Biology
Testosterone and estrogen directly influence muscle mass, coat quality, and metabolic rate — meaning optimal nutrient ratios genuinely differ between intact and neutered pets.
WHY IT MATTERS
Generic Supplements Are Guessing. GenePaws.AI Is Not.
Every pet has a unique genome. Off-the-shelf supplements ignore breed-specific enzyme variants, metabolic SNPs, and disease predispositions. GenePaws.AI reads the actual DNA and formulates accordingly.
- ✕Generic breed-based supplement — same formula for every Labrador
- ✕No awareness of MTHFR folate metabolism variant
- ✕Standard joint dose — ignores FN1 collagen gene risk
- ✕Vet guesses based on age and weight alone
- ✕No COA, no traceability, no genomic basis
- ✓247+ SNPs analyzed — protocol unique to this individual dog
- ✓MTHFR variant detected → methylfolate substituted automatically
- ✓FN1 risk allele confirmed → Joint & Mobility flagged HIGH priority
- ✓Board-certified vet nutritionist reviews every recommendation
- ✓Full COA on every batch, QR-linked, NASC-compliant
Genomically Precise
247+ SNPs analyzed per dog. Not a quiz, not a breed average — actual sequencing of your pet's unique genome.
AI-Powered Formulation
Our engine cross-references 10,000+ peer-reviewed studies to map each genetic variant to the optimal nutrient intervention.
Vet-Reviewed Always
Every protocol is reviewed and approved by a board-certified veterinary nutritionist before it reaches your dashboard.
Liquid Bioavailability
Liposomal liquid delivery achieves 3–5× higher absorption than capsules or kibble toppers. Science-backed, not marketing.
Quarterly Updates
As your pet ages and new research emerges, the AI re-evaluates the protocol. Your subscription evolves with your pet.
Full Transparency
Every batch ships with a QR-linked Certificate of Analysis. You see exactly what's in the formula and why.
Max
Golden Retriever · 6yr · 32kg
REAL EXAMPLE — MAX'S PROTOCOL
From Swab to Personalized Protocol in 3 Weeks
FN1 Variant
Detected
HIGH PRIORITYCBS Gene (Taurine)
Variant
MED PRIORITYAPOE-like
Preventive
LOW PRIORITYMax's AI protocol flagged joint support as HIGH priority due to the FN1 collagen gene variant — a known risk factor for hip dysplasia in Golden Retrievers. His cardiac formula was adjusted for the CBS taurine metabolism variant. His owner reports improved mobility and coat quality within 8 weeks.
ETHICS & TRANSPARENCY
We Hold Ourselves to a Higher Standard
Transparency is not a marketing claim — it is a structural commitment. Every batch, every formula, every data decision is documented and auditable.
CLIA-Certified Lab
All DNA sequencing performed in ISO 17025-accredited, CLIA-certified facilities. No offshore shortcuts.
NASC Quality Seal
Full compliance with National Animal Supplement Council quality standards. Audited annually.
DNA Privacy First
Your pet's genomic data is never sold, shared, or used for third-party research without explicit consent.
Non-GMO & Vegan Ingredients
All supplement ingredients are non-GMO verified. No animal-derived excipients. Leaping Bunny certified.
Batch-Level COA
Every shipment includes a QR-linked Certificate of Analysis showing exact potency, purity, and heavy metal testing results.
Vet Review on Every Protocol
No AI recommendation is delivered without a board-certified veterinary nutritionist (DACVN) sign-off.
CERTIFICATIONS & COMPLIANCE
NASC
Quality Seal
CLIA
Certified Lab
ISO 17025
Accredited
Non-GMO
Verified
Leaping Bunny
Cruelty-Free
Certified Vegan
No Animal Excipients
GDPR / CCPA
DNA Privacy
Vet-Reviewed
DACVN Approved
TRANSPARENT PRICING
Start with the DNA Kit. Unlock Everything.
One swab unlocks a lifetime of personalized protocols. No hidden fees. Cancel the subscription anytime — your DNA data and dashboard stay yours forever.
DNA KIT
One-time · All species
- Cheek swab collection kit
- 247+ genetic markers (dogs)
- Species-specific panel
- AI protocol generation
- Vet review included
- Lifetime dashboard access
AI PROTOCOL
/month · After DNA kit
- Monthly liquid supplement shipment
- AI-formulated to your pet's DNA
- Vet-reviewed every quarter
- Protocol updates as science evolves
- COA on every batch
- Priority vet support
FAMILY PLAN
/pet/month · 3+ pets
- All Protocol features per pet
- Multi-species household support
- Single dashboard for all pets
- Consolidated monthly shipment
- Volume discount on DNA kits
- Dedicated family account manager
DNA kit required before protocol subscription · Cancel anytime · Dashboard access is permanent
THE BUSINESS MODEL
The DNA Data Flywheel
Every DNA kit sold generates a genomic profile. Every profile improves the AI. Every AI improvement increases protocol precision. Every precise protocol increases retention. The flywheel compounds.
DNA Kit Sold ($89.99)
Customer swabs pet and mails kit. One-time purchase unlocks the entire ecosystem.
Genomic Profile Created
247+ SNPs analyzed. Unique profile stored in the GenePaws.AI data layer — owned by the brand, not the lab.
AI Protocol Generated
Engine maps variants to nutrient interventions. Vet reviews. Protocol delivered to dashboard.
Monthly Subscription ($149.99/mo)
Liquid supplement ships monthly. 72–78% gross margin. Recurring revenue compounds with every new customer.
Data Improves AI
Outcome data from thousands of pets feeds back into the model. Accuracy improves. Churn decreases.
Flywheel Compounds
More kits → more data → better AI → better outcomes → lower churn → more referrals → more kits.
KEY INVESTOR METRICS
DNA Kit Price
One-time, all species
Protocol Subscription
After DNA kit
Family Plan
3+ pets
Gross Margin (Protocol)
Liquid formula, DTC
LTV / CAC Target
Year 2 projection
Species Covered
Dogs, Cats, Horses, Birds, Reptiles, Fish + more
Proprietary SKUs
Phase 1 launch
Peer-Reviewed Studies
AI training dataset
THE FOUNDERS
Built by Operators, Not Just Dreamers
GenePaws.AI was founded by two operators with prior exits and a shared obsession: their own pets. The company was built because the founders could not find a supplement brand they trusted for their animals.
Cedric G.
CEO & Co-Founder
Serial entrepreneur with a prior $16M exit in the health-tech space. Built and scaled two DTC brands from zero to eight figures. Obsessed with his Golden Retriever, Max — the inspiration for GenePaws.AI.
Isabelle M.
CTO & Co-Founder
Computational biologist with 12 years in genomics research. Prior $9M exit building a genomic data platform for human health. Translated her expertise to animal genomics after her rescue cat was misdiagnosed due to generic nutrition advice.
Your Pet Deserves Precision.
Not a quiz. Not a recommendation engine. Actual genomics. Order the DNA kit today and unlock your pet's personalized protocol.